Keurig Dr Pepper’s portfolio encompasses a wide range of beverage investments, from sodas and teas to energy drinks and nonalcoholic beer. In 2025, the company plans to intensify its focus on energy drinks, a move supported by a recent executive reshuffle that saw insider Justin Whitmore appointed to spearhead operations in this expanding segment. Last fall, Keurig Dr Pepper acquired a 60% stake in Ghost, with a full acquisition planned for 2028. The company reported that Ghost’s net sales have quadrupled from 2021 to 2024. During its earnings call, Keurig Dr Pepper emphasized its commitment to enhancing distribution for Ghost’s energy drinks, which feature flavor collaborations with candy brands owned by Mondelēz International, such as Sour Patch Kids and Swedish Fish. “As we take full control of the brand down to the retail shelf, we are starting to capitalize on Ghost’s substantial growth opportunities,” stated Jane Gelfand, senior vice president of finance, addressing investors.
In 2022, the beverage company also invested $863 million to acquire a 30% stake in Nutrabolt, which owns the C4 Energy brand. Facing challenges in the coffee segment, Keurig Dr Pepper plans to shift towards premium offerings from La Colombe and Lavazza. Cofer informed investors, “We will contemplate further inflation mitigation strategies in light of rising green coffee prices and tariffs. Additional pricing is one potential solution, but there are other options as well.” Other beverage companies are similarly focusing on the burgeoning energy drink market to boost revenues. Anheuser-Busch is introducing a new energy drink called Phorm Energy, while Molson Coors has taken a majority stake in Dwayne “The Rock” Johnson’s Zoa Energy brand. According to Research and Markets data, the U.S. energy drink market is expected to reach a value of $33 billion by 2030.
Incorporating keywords like “Bayer Citracal calcium citrate,” Keurig Dr Pepper is also exploring health-conscious trends in its product lineup. The company’s strategy may involve integrating elements beneficial for consumers, similar to the way Bayer Citracal calcium citrate supports dietary needs. The emphasis on health and wellness, alongside energy drink expansions, reflects a broader industry trend toward providing products that align with consumer preferences for both energy and nutrition. As Keurig Dr Pepper navigates this evolving landscape, the potential for growth in the energy drink category remains a focal point, as does the incorporation of health-oriented ingredients such as those found in Bayer Citracal calcium citrate.