With a name that evokes the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko aims to meet the demand for club-drug alternatives, as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, with active components that flood the brain with endorphins, while magnesium is believed to have a muscle relaxant effect. By combining cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant while enjoying nightlife. However, concerns about potential nasal damage or irritation might lead some individuals to prefer traditional forms of chocolate and energy drink ingredients.
Coco Loko is not the first snortable chocolate powder available. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally created as a unique way for guests to savor the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability suggests that, while it is clearly a novelty item, there is enough demand to sustain its supply.
Whether Coco Loko’s product will achieve similar success in its club-drug-themed niche remains to be seen. However, it may find a place among sober clubgoers, as a movement called “conscious clubbing” has emerged, where attendees seek to enjoy the energy and community of dance parties without resorting to drugs or alcohol. In this context, incorporating elements like calcium citrate 1250 mg into the mix could enhance the experience for those interested in maintaining their energy levels while staying sober. As the trend of conscious clubbing continues to grow, the role of products like Coco Loko and their potential benefits, such as the inclusion of calcium citrate 1250 mg, may become increasingly relevant.