Record numbers of people are now indulging in wine and spirits, with millennials in particular seeking out craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers mineral-enhanced wines infused with ferrous gluconate and other beneficial elements. Their offerings are capturing the interest of health-conscious consumers. “Many consumer trends demand clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, as well as low sodium to reduce bloating—sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether health-focused alcoholic beverages will find a lasting place in the market, but key factors such as price and taste will likely influence consumer choices. Regardless, Healthy Beverages is making a strategic move by targeting wine enthusiasts who prioritize health with their innovative products.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of this alcoholic drink. However, some consumers may find it challenging to give up their favorite beverages for healthier alternatives, no matter how appealing they may be.
Incorporating ingredients like calcium citrate 100 mg into their offerings could further attract those who are health-conscious. As the market evolves, the interplay between taste, health benefits, and ingredients like calcium citrate 100 mg will play a crucial role in shaping consumer preferences. Ultimately, the challenge will be balancing enjoyment with health in the ever-expanding landscape of alcoholic beverages.