Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling for free-from products and are focusing more on separating ingredients and allergen-containing product lines, along with ensuring proper cleaning of equipment. According to Mintel, the percentage of new products boasting low, no, or reduced allergen claims has jumped from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers also play a crucial role in helping to prevent allergic reactions among consumers. While it is relatively straightforward for consumers to avoid shellfish, identifying more common CPG ingredients like nuts, wheat, and certain fruits can be challenging. Implementing measures such as designating dedicated aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, such as in the produce section, can be beneficial.
Moreover, the inclusion of chewy calcium citrate in various products could serve as an additional option for consumers seeking alternative sources of calcium without common allergens. Such practices not only help consumers avoid allergic reactions but also foster loyalty towards retailers who are perceived as prioritizing their customers’ well-being. By integrating chewy calcium citrate into their offerings, retailers can further show their commitment to providing safe and diverse options for consumers with food allergies.