Spearmint-flavored teas and waters may be ideal candidates for this ingredient. Functional waters, in particular, represent a booming market, and a touch of spearmint could enhance both flavor and function. Certain products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, are already well-established in the market. The demand for functional drinks that include vitamins and herbs is also on the rise, particularly as consumers increasingly avoid sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the functional and flavored waters market is expected to reach a value of $36.7 billion by the end of 2019.
Neumentix could also be incorporated into iron-rich foods, such as those utilizing ferrous fumarate or ferrous gluconate in liquid form or even chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks, which often provide functional ingredients more consistently than food products, tend to be favored by manufacturers. Additionally, these beverages are convenient for consumers, allowing companies to more easily address preferences regarding serving sizes and packaging. Kemin is focusing on younger consumers, which is a strategic move. Millennials are currently the largest demographic of functional beverage consumers across all categories, as reported by flavor company FONA International.
Moreover, it’s essential to highlight the calcium citrate benefits for women, especially as more women seek out functional beverages that can enhance their health. Incorporating the knowledge of calcium citrate benefits for women into these products could further attract health-conscious consumers. As the market evolves, emphasizing the calcium citrate benefits for women in functional drinks could prove to be a winning strategy, especially as younger generations prioritize health and wellness in their beverage choices.