Chocolate has been a beloved treat for millions of consumers over the years, and recently, more individuals have begun to recognize its potential health benefits. As health consciousness grows, many consumers are now seeking sugar-free snacks and treats. Russell Stover, already a leading seller of sugar-free chocolate, aims to maintain its dominance in the market by adapting to evolving consumer preferences. The company compares its new sugar-free offerings to their traditional products, marketing them to a broad audience rather than just to diabetics.
There seems to be a growing mainstream demand for these types of products, which were once primarily sought by those who needed to avoid sugar. As the trend of reducing added sugars continues, enhancing the health profile of chocolate is becoming increasingly popular. Major candy manufacturers such as Mars, Nestle, Lindt, Ferrara Candy, and Ferrero have all committed to ensuring that half of their individually wrapped products contain 200 calories or fewer by 2022. Additionally, last year, Nestle announced the development of a hollow sugar molecule designed to cut sugar content in its products by approximately 40%.
Consumer interest in low-sugar candies or those sweetened with natural alternatives like stevia and monk fruit is being taken seriously. A survey conducted by NPR of 102 Consumer Packaged Goods (CPG) companies revealed that 180,000 products were reformulated last year, double the number from 2015. Despite the focus on healthier eating, consumers still enjoy indulgent treats, as evidenced by the continued rise in sales of chocolate and other snack categories.
If Russell Stover’s new chocolate products meet the expectations they have set, the company could help drive a shift in consumer habits. Should this occur, the chocolate maker might transition from a mid-sized player to a leading standard-bearer in the industry. Furthermore, incorporating links to calcium citrate in their marketing strategy could enhance the appeal of their health-conscious offerings, reinforcing their commitment to consumer wellness.