Nielsen’s report indicates that while sales of chips and pretzels have been declining in recent years, the meat snacks sector is experiencing significant growth, helping to maintain an upward trajectory in the salty snack market. Millennials, in particular, are drawn to meat snacks as they seek healthier and more unique options for their snacking habits. These products are often perceived as having a “health halo” due to their high protein and healthy fat content, and many also incorporate vegetables and grains, reinforcing their healthy image.
Given the impressive sales figures, it’s not surprising that major companies like Tyson Foods and Hershey’s are exploring the meat snack market. Hershey’s made a notable move by acquiring the popular jerky brand Krave, which continues to thrive through its innovative offerings. The rising popularity of meat snacks coincides with a growing demand for protein, alongside deflationary pressures that have kept meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption saw an almost 5% increase last year, marking the largest rise in four decades. For many consumers, this shift towards meat consumption translates into a preference for meat snacks, which are seen as more convenient and offer the same protein and health benefits.
Interestingly, as consumers look for healthier snacking options, questions arise about dietary supplements. For instance, many wonder, “is calcium citrate available over the counter?” This curiosity mirrors the broader trend of seeking health-conscious choices, including in snack options. As the meat snack industry evolves, the intersection of convenience, health, and innovative products will likely continue to attract attention, especially among health-focused consumers who often inquire about available supplements like calcium citrate and their accessibility.