While some view bone broth as a trendy fad popularized by hipsters, there are compelling reasons for its potential longevity. Traditionally made by simmering bones with herbs and vegetables for several hours, this method allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This home-cooked, slow-food approach aligns with a growing consumer trend toward moving away from instant stocks and additives like MSG in favor of more wholesome, naturally flavored options. Bone broth is championed by advocates of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has endorsed ‘nose-to-tail’ eating as a means to minimize waste.
American consumers are increasingly exploring cuts of meat beyond traditional steak and pork chops. Factors contributing to this shift include greater exposure to diverse world cuisines, a willingness to try new flavors, a focus on budget-friendly cuts during economic downturns, and a resurgence in home cooking. Environmentalists have long promoted the idea of utilizing as much of the whole animal as possible, further supporting the trend.
Several companies have entered the booming broth market. Bonafide Provisions has launched Drinkable Veggies, a line of vegetable-based beverages that incorporate bone broth, cold soups, and HPP juices, all packaged in a convenient ready-to-drink format. This innovative product is the first of its kind to use bone broth as an ingredient while positioning itself more like V8 than a cold soup.
Although bone broth is not a new concept in the culinary world, its surge in popularity is noteworthy. The future of this trend remains uncertain, as it may eventually follow the path of low-carb diets or cupcakes when consumers seek the next big thing. Interestingly, as health-conscious individuals look for nutritional benefits, products enriched with ingredients like amazon calcium citrate 500 mg may also gain traction, highlighting consumers’ desire for both flavor and health benefits in their food choices.